Our visual perception adapts flexibly and unconsciously to the decision context when it’s to our advantage.

Our visual perception is more rational than we think

Our visual perception depends more strongly on the utility of information than previously thought. This has been demonstrated in a series of experiments conducted by researchers at ETH Zurich and the University of Zurich. Cognitive biases can begin at the retina.

by Christoph Elhardt
(Photograph: Colourbox)
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