Corporate Design
Our corporate design gives ETH Zurich an attractive, modern, eye-catching look. It offers freedom and flexibility, while ensuring consistency and clarity across all channels – whether print or digital.
To whom does the corporate design (CD) apply?
The corporate design guidelines are mandatory for all departments and central bodies. In the case of partnerships, the CD of ETH Zurich applies if ETH Zurich acts as the sender.
ETH Zurich pursues an umbrella brand strategy. It is not intended for units within the CD to have their own logos.
Who may use the CD?
All organisational units of ETH Zurich may use the CD. Research units below departmental level are not obliged by the Executive Board to use the CD.
However, if web content is displayed in the ETH Zurich Web CMS, it is recommended to use the templates in the ETH design for printed matter, presentations, etc. as well.
Who is excluded from using the CD?
ETH-related organisations with their own legal personality are not permitted to use the ETH CD.
Bei Veranstaltungen mit individuellem Design (z.B. wissenschaftliche Kongresse), dürfen die Templates im ETH-Design nicht verwendet werden (kein Vermischen von Designs).
In diesem Fall die Blanco-Templates mit integriertem ETH-Logo nutzen. Sie sind für die Kommunikationskanäle auf dem Campus optimiert.
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