Publication

In a world with ever-increasing claims of corporate social responsibility, it is difficult to separate actual commitment from marketing. This difficulty is especially pronounced in Fair Trade where companies promise a wide range of development objectives, from increased income to empowerment, with questionable motivations. Through case studies of tea plantations in India, this paper explores how Fair Trade commitments are actuated in producer communities. The author argues that Fair Trade structures do not perform as intended but are conduits through which a variety of power relations interact to produce outcomes that are not intended by any one actor.